What is the aim of this
course?
The financial
services industry is undergoing an discernible transformation within
its competitive environment. Gradually, the skilful and
customer-sensitive banks are breaking further away from the pack and
carving profitable niches for themselves. The financial institutions
with good marketing strategies are building good images for
themselves and feeding on such success to deepen their profit pools.
Key concepts of marketing strategy, advertising and promotion and
relationship banking and public relations and corporate image
building are unveiled to enable participants to help their
institutions develop and deploy winning techniques for success.
Who is it for?
Suitable for persons
deeply involved performing the marketing function such as
experienced marketing officers as well as corporate relationship
managers who require a more formal exposure to the principles of
marketing to buttress their on-the-job experience. Senior managers
responsible for managing the image of the company will also benefit
from the course.
What will you learn?
Understanding The
Framework Of Marketing
• Nature of strategic marketing
• Market share analysis
• Advertising & promotion
• Conducting market research
• Relationship banking
Building A Positive Corporate Image
• Understanding corporate image
• PR management
• Business ethics and corporate social responsibility
• Employee relations
• Management of the corporate business
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What
is the aim of this course?
A
workshop to train trainers for a more effective performance of their
jobs. It has a programme structure carefully put together to ensure
the uninhibited acquisition by trainers of helpful guides to enhance
their output and enrich the skills of their trainees.
The workshop seeks to explore the role of the trainer and delves
into developing techniques for researching and developing training
material which takes advantage of various learning methods to
present effective lessons.
Who is it for?
A short
programme for those who occasionally need to pass on their skills to
others as well as a refresher for fulltime trainers. Would be
helpful to managers and functional heads who have to develop
personnel freshly recruited from institutions of learning into
industry.
What will you learn?
The Training Function
•
The principles of training
•
The trainers role
Personal Training Skills
•
Planning and preparing for training
•
Course designing techniques
•
Adult learning techniques
•
Presentation skills
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