What is the aim of this
course?
It has been observed
that there is no wind for the ship that has no port to sail into,
the port being equivalent to the articulated goals of an
organization. An analysis of strategy concepts clarifies
organizational goals, the operational philosophy and management’s
objectives and strategies. The company that has a clear strategic
direction is likely to succeed in satisfying its stakeholders.
Similarly, managers and officers aspiring to managerial positions in
business should be equipped with the knowledge of strategy and be
proficient in the use of the tools of strategy formulation and
implementation to ensure their achievement of desirable corporate
goals.
Thus the study of corporate strategy is aimed at sharpening the
strategic thinking abilities of persons with managerial and
leadership ambitions to be better prepared to assume greater
responsibility and ensure the success of corporate succession plans.
Who is it for?
Middle/Senior level
executives working in the various departments of the bank whose
responsibilities demand strategic inputs, planning and
decision-making
What will you learn?
The Framework Of Strategy Development
• Conceptual framework of strategic planning
• Strategy formulation and implementation
Contemporary Issues In Strategic Planning
• Culture and leadership in strategic planning
• Standard setting and budgeting in the strategic planning process
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What is the aim of this course?
At the heart of this course is recognition of
the fact that the customer is the reason why the banking business
exists. Without customers no credible business proposition is
viable. Thus this course seeks to develop a strong conceptual
framework of marketing and customer service as a deliberate strategy
to improve organizational profitability and relevance.
Key concepts of total quality management are applied to customer
service practices and practical tools for preparing and implementing
marketing plans are developed.
Who is it for?
Suitable as an introductory course for persons
new to the marketing function and a refresher for experienced
marketing officers who require a more formal exposure to the
principles of marketing to buttress their on-the-job experience.
Back office personnel will benefit from an introduction to the
principles of the internal customer to add more meaning to their
support role in the attainment of overall corporate performance.
What will you learn?
Developing A Theoretical Framework
•
Bank marketing: Framework and tools
•
Total quality approach to customer service
•
Market research & segmentation in bank marketing
•
Integrated marketing communication
Planning And Implementation Of Marketing Plans
•
Developing marketing plans and strategies
•
How to win customers and keep them
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