What is the aim of this
course?
Banking practice is
evolving at a rather fast pace. It is therefore imperative for
discerning practioners to keep abreast with these changes in order
to gain or at worst maintain a competitive advantage. This course is
structured to ensure just that.
Who is it for?
A must for all
senior personnel involved in branch activities as well as senior
officials in support staff positions who need some appreciation of
branch operations to improve the effectiveness of their roles.
What will you learn?
The Financial
Markets And The Banking Scenario In Ghana
Developments And Trends In Branch Banking
Information Technology And The Changing Face Of Banking
Fraud & Controls In Branch Operations
Branch Business Plan Formulation And The Model Branch Concept
Corporate Banking Strategy
•
Planning for corporate accounts
•
Relationship banking
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What
is the aim of this course?
This is
a comprehensive course for branch management and seeks to equip all
senior personnel involved in branch operations with practical
knowledge and skills in staff welfare and management, marketing,
banking operations, credit and the legal aspects of banking. It has
a helpful segment introducing business strategy and fraud
prevention. The course is packaged and presented in an exciting and
effective interactive manner.
Who is it for?
A must
for all senior personnel involved in branch activities as well as
senior officials in staff positions who need some appreciation of
branch operations to improve the effectiveness of their support
roles.
What will you learn?
The
Framework For Strategy & The Financial Markets
• The Concept of Strategy and Competitive Advantage
• The Financial Market and the banking Scenario in Ghana
Functional Strategies For Success
• Corporate & Consumer Banking Strategy
o Planning Corporate Account Strategy
o Relationship Banking
o Credit Monitoring & Recovery Management
o Branch Quality Customer Service Delivery
• Banking Service Marketing
o Competitor Analysis
o Market Segmentation
o The Market Mix
o Branch Marketing Plan – The essential steps
• Legal issues in routine branch operations
• Information Technology (IT) & the changing face of banking
• Human Resource Development
o Human Resource Positioning
• Staff Motivation
• Performance Management and Appraisal Systems
o Managerial Leadership
Personal & Control Issues
• Stress, time management and personal organization
• Planning and monitoring branch performance
• Controls, Fraud & Ethics
o Customer Due Diligence For Banks
o Preventing Fraudulent Practices & Transactions in Branch
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